As tech media has shrunk, so has the number of software reviewers. Here's a list of the edit brands that still do them, and the names of selected reviewers.
Steve Hargreaves is a no-nonsense reporter who came of age before the era of snark. He writes clearly and never without lots of attribution and empirical backup. He's not accustomed to choosing his stories from unsolicited PR pitches. That doesn't mean he won't listen.
SWMS subscribers this year have told us two things loudly and clearly: they're having trouble pitching narratives and they're struggling to place contributed content. This week we explore something that's best done before building your story lines: it's understanding the three landscapes in which narratives shed light and bring value.
You won't see anything about Heartbleed this week on Diginomica. Unlike most IT sites, it doesn't blow with the wind. Diginomica instead operates as a user-focused consultancy that knows what it knows and sticks to that. While it does have tech sections on cloud, analytics and mobile , it packages its business coverage...
Joe Brown is surprised you know who he is. Can you imagine? Re/code's deputy managing editor for features and curated content -- the guy who decides which contributed posts appear on the hottest site in tech media -- sees himself as "under the radar" and a "middleman."
Like you, we at SWMS are always interested in the latest tool, either to measure influence or make a PR pro's life easier. We've got a pair of tools to discuss this week.
Many in PR rejoiced when Vauhini Vara arrived last summer to edit the business blog -- Currency -- at the New Yorker. Having spent years covering tech for the Wall Street Journal in San Francisco, Vauhini understood Silicon Valley startups and culture better than most reporters -- and definitely more than the folks back east at the New Yorker.
The following are programmer/Tweeters who have large Twitter followings... many/most blog. Not a lot of enterprise-y folks per so -- that programming is often done by the Accentures and CSCs.
Thank you for the great feedback on our first-ever SWMS deep-dive special report, on how brand journalists are faring within agencies and brands.