The following July 2013 essay is from New York Times columnist Adam Bryant. It was written for business professors who assign their students to interview executives in their communities, and who asked Adam for tips they could pass along to their students. Consider it Adam's own roadmap for how to conduct a Corner Office interview.
New York Times deputy tech editor Quentin Hardy is "eternally curious and sure of himself," says former Forbes colleague Bruce Upbin. If you've ever pitched Quentin, that first part may not ring true -- chances are he wasn't the least bit curious about what you had to say. That was probably your fault.
If you want to get your product reviewed in the tech trade press, you have limited outlets available.
Anyone who has cold-pitched Re/code senior editor Arik Hesseldahl knows he can be, well, kind of cranky. "I've given up trying to give advice on how to pitch me," Arik tells us. "No one ever follows it and the ones who need it most never seem to see it. I tend to work more readily with people I have a relationship with and who know and get what I do.
The Information founder Jessica Lessin promised to deliver scoops that rivals would follow. Now that the publication is a month old, are they?