About

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Sam Whitmore's Media Survey is an independent tech media consultancy that helps PR pros deliver better coverage for their clients. Founded in 1998, the service adds value for many dozens of tech PR agencies and global tech brands across the US with:
 
* weekly tech media research and analysis, sent in email and posted to our web site
* breaking news bulletins and analysis on our private Tweet stream, SWMSTweet
* weekly profiles of tech media editors and other influencers, audio interviews and coverage analysis
* Tech Edit Spotlights, regular deep-dive analyses of media trends, designed to help the pitching teams
* valet consulting services as requested (pitch analysis, new-business pitch assistance, target identification and much more)
* quarterly SWMS deep-dive reports on tech media trends, e.g. brand journalism, content marketing from corpcomm vs. product groups
 
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Tue, 2014-06-24 03:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Tue, 2014-06-24 03:24

We spotted this Jun. 17 March Communications post and took it... Read more

Tue, 2014-06-24 02:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

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