SWMS Consultation

Sam Whitmore's Media Survey is an independent tech media consultancy that helps PR pros deliver better coverage for their clients. Founded in 1998, the service adds value for many dozens of tech PR agencies and global tech brands across the US with:
* weekly tech media research and analysis, sent in email and posted to our web site
* breaking news bulletins and analysis on our private Tweet stream, SWMSTweet
* weekly profiles of tech media editors and other influencers, audio interviews and coverage analysis
* Tech Edit Spotlights, regular deep-dive analyses of media trends, designed to help the pitching teams
* quarterly SWMS deep-dive reports on tech media trends, e.g. brand journalism, content marketing from corpcomm vs. product groups
* valet consulting services as requested (pitch analysis, new-business pitch assistance, target identification and much more) 
SWMS helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback:
Jun 21, 2014, at 11:07 AM, John xxx <John@xxxx.com> wrote:

Hi Sam – AMAZING feedback from the team on your session. At least 6 people have used your advice on the pitch judging over the past two days and have secured interest from NYT, WSJ & others. Not bad, right?

Happy Saturday!

Jun 5, 2014, at 6:02 PM, Jennifer xxx <jennifer@xxx.com> wrote:

Hi Sam,
I was hoping you could help me out with a pitch I’ve been having trouble with. My client will be speaking at an event in Mountain View next week and we have been tasked with getting a reporter to attend and meet with our CEO. ... [details]
Any help is much appreciated.

Jun 10, 2014, at 5:49 AM, Jennifer xxx <jennifer@xxxx.com> wrote:

Thanks so much Sam. It looks like [reporter] is going to come. Appreciate your help on this.

Jun 5, 2014, at 4:49 PM, Annie xxx <annie@xxxx.com> wrote:

Hi Sam- Thank you very much for your time today! It was hugely helpful and we’ve gained some wonderful insight to move forward with the media audit.

May 22, 2014, at 4:45 PM, Keren <keren xxx@xxx.com> wrote:

Hey Sam,

Thanks for coming in yesterday! As promised, we're going to start reaching out to you more often. 

Kate and I are working on a showcase event for xxx on xxx in San Francisco. We've included our regular contacts on our invite list, but we'd love to get some fresh faces in local consumer media, as well as specific verticals (retail, education, green, smart cities).

May 28, 2014, at 8:17 AM, Keren <keren xxx@xxx.com> wrote:

Hi Sam,

I just took a look at the names you sent -- thanks again! Exactly what we were looking for.


Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
Tue, 2014-06-24 03:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Tue, 2014-06-24 03:24

We spotted this Jun. 17 March Communications post and took it... Read more

Tue, 2014-06-24 02:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more